September 26, 2021
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Google is working on the ability of shopping directly from youtube videos

YouTube is testing a streamlined way to buy items that are used or mentioned on your favorite channels. The service says that creators who are part of the pilot can include certain products in their videos. If you click or tap on a shopping bag icon in the bottom left of the screen, YouTube will display a list of the featured items.

You’ll be able to check out more information about those products, watch related videos or buy the items. Only US users who access YouTube through Android, iOS and the web will see the shopping bag icon.

It’s easy to imagine scenarios in which this feature would work in an on-brand way, such as cooking creators linking to kitchen accessories, gamers hawking components from their PC build videos and, of course, unboxing channels hyping up the products they show off. Creators have been able to sell merchandise through a shopping hub on their channel for the last couple of years, and this latest experiment looks like another way for them (and YouTube) to generate revenue.

 

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