December 3, 2021
© Mitchell Luo on Unsplash

How to find out what google knows and assumes about you

I am pretty sure most people are now concerned about what the internet knows about them. And there’s a good chance that several internet companies have detailed portfolios on you and what your interests are, hence all the useful ads they throw at you, well not all of them obviously.

A TikTok video went viral recently for showing just how much Google knows about you or atleast assumes about you. It’s safe to say not all of it will be correct.

TikTok user @yorgoandlea posted a how-to video explaining the steps you can take to see what Google knows about you. The easy-to-do exercise will show what Google believes is your age, gender, interests, potential products or services you’ll buy or have already purchased, what stores you shop at, companies of ads you’ve clicked on before, your preferred hobbies, places you’ve traveled to or have shown interest in traveling to, and what kind of media you consume. Feel a little unsafe yet? Well am sure you don’t have anything to hide

@yorgoandlea

try it!!! #fyp #fy #foryoupage #forupage #foryou #4upage #fypage

♬ Oh No – Kreepa

The folks at google say, “Ads are based on personal info you’ve added to your Google Account, data from advertisers that partner with Google, and Google’s estimation of your interests.”

Google gives you control over the ads you see, which once you personalize your preference will “make the ads you see more useful or get ads that are specific to you.”

And if you feel like changing what Ads see, well you sure can, just follow these steps:

  1. Edit your info or interests
  2. Go to your Google Account.
  3. On the left navigation panel, click Data & personalization.
  4. On the Ad personalization panel, click Go to ad settings.
  5. Turn on Ad Personalization if it’s off.
  6. Under “How your ads are personalized,” select your personal info or interests.
  7. To update your info, select Update. Follow the steps on the screen.
  8. To turn off an interest, select Turn off. Confirm by selecting Turn off.
  9. To bring back an interest, select What you’ve turned off. Choose an interest and select Turn back on.
  10. If don’t want personalized ads, turn off Ad Personalization. Learn more about stopping personalized ads.
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